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Home 2018-08-01T06:25:50+00:00
These days you will rarely get to see a site that contains no images. Images in a site are used for a myriad of reasons. To start with they make your site look gorgeous. Two, they help to rank your site well on search engines. Images also boost sales and buyers rely on them to get more information about your products and services. Images for your website can be obtained from many places. However, you need to ensure that you do not violate copyright with your selection of the image. Some sites sell images to publishers and e-commerce entrepreneurs. On the other hand, there are various sites where you can acquire free digital photos to use on your website. Nonetheless, when you finally receive them, it is always advisable to optimize them for online purposes.
Optimizing website images entails delivering high quality photos in the right format, resolution, dimension and size while also keeping the smallest possible size of the image on your site. This process can be achieved either through resizing the image, caching it or compressing its size. Today, there are various tools that can be used for image optimization these tools optimizes your photos using a unique intelligent algorithm for compression. Through optimizing your images, your site’s performance becomes significantly enhanced. The benefits of image optimization includes enhanced increased load time for your Web pages, improved SEO ranking, boosts conversion, enhances user engagement, and much more. Below are some tips to help you optimize your site images appropriately.

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1. Use appropriate images

This is an essential step towards the success of your e-commerce site. There are various platforms where you can source free digital images for your site. However, it is vital that you source them from a reputable platform. Ensure you filter the images by license before you can download them and publish on your site. There are photos which are not legal to use for commercial purposes. Before using one, be sure that you have necessary permission to edit or manipulate them to fit your purpose. Read more on how to find stunning shots for all your business needs.
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2. Optimize them appropriately for the web

Optimizing images for the web calls for reducing the photo’s size without reducing its quality. There are several options to do this, however, the easiest one is using online software such as Compress or TinyPNG. You will need to upload your image and let the online program to handle the rest of the work.
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3. Use appropriate file names

If you are using images that you have shot with your camera, erase the cameras default name and use an optimized name for the photo. This would probably be the name that users would most likely key in on search engines to find a product or your site. Such names are also easy for to be found by search engines.

4. Be wary of alternate texts

Alternate texts are used when highlighting an image identity when placing a mouse over them. These wordings also show on the user’s side and therefore they are a big reason to be wary of. Screen readers also use alternate text to help the visually impaired to navigate the net. Be sure that these text are aligned with the functions of your website. Also be sure to render them in the right manner before using them in your e-commerce shop.
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5. Separate thumbnails from main images

Thumbnails needs to be as small as possible as these minimize web page load time. Be sure to resize them and make them small. There is no harm if you can sacrifice picture quality if this is the only resort to increase load time. You can achieve this by using software such as Photoshop or other free online programs like PicMonkey, GIMP, Fotor and much more.